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Coaches vs. Cancer Suits & Sneakers Weekend Jan. 29-31

The National Association of Basketball Coaches (NABC), in conjunction with the American Cancer Society, invites you to join the team for the 2010 Coaches vs. Cancer Suits and Sneakers awareness weekend January 29-31.

The NABC is encouraging member coaches and their staffs to wear sneakers with their regular game suits at games held that weekend to show support for the Coaches vs. Cancer program. Suits and Sneakers will unite coaches from across the country in the common effort to raise awareness for the fight to save lives from cancer.

Did you know that at least one-third of cancer deaths could be avoided with a healthy diet and regular exercise? Just by wearing sneakers, you can let people know about the fight against cancer and the importance that nutrition and physical activity plays in reducing people's risk of the disease. Together, we can save lives! By wearing sneakers with your game attire January 29-31, you can help your fans and community stay well and reduce their cancer risk by communicating this important message.

Here's how you can help:

  • Plan to wear white sneakers with your suit for your game that weekend
  • Let your SID know you're taking part in this initiative, so he can pass on the information to your TV/radio partners and PA announcers. Press materials and PA announcements are available.
  • Encourage your sports information department to post information about Suits and Sneakers to your conference or team website, linking back for more information. Blurbs are available to help.
  • Talk up your involvement in your community and with the media. Talking points are available to help you explain in interviews during Suits and Sneakers weekend what Coaches vs. Cancer is, why you are wearing sneakers, and why the American Cancer Society's mission to save lives is important to you personally.

Please leave your dress shoes in the closet and lace up your sneakers January 29-31 to help make a difference.

Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches that empowers basketball coaches, their teams, and communities to join the fight against cancer. Since the program's inception in 1993, high school and basketball coaches across the United States have joined the team to support the Society's efforts to save lives and create a world with more birthdays.

If you have questions or would like more information about Suits and Sneakers, please visit

Coaches may also contact Jim Satal at or 315-433-5620.

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